This article is part of our series Using Instagram with Shopify: The Ultimate Guide

Instagram Marketing for Shopify

An Instagram account is a lot of work. It’s not just something that you set up and ignore for a few days before revisiting. Managing an Instagram account is hard work. If you want to get the best results, you’re going to have to work at tailoring your content to your specific audience, and making sure that the content your posting is good. So what can you do to make this work?

Let’s start with three quick steps you can start with to push forward with your Instagram.

1. Know Your Audience

If you already have a Shopify account, odds are that you understand who your target audience is and why you’re looking for them. That’s perfect, you can skip to the next paragraph. If you don’t, you want to establish who you’re posting for. Create a buyer persona by brainstorming all of the key features that your ideal customer would have. You can create their name, location, age, gender, interests, income, relationship status, etc. Anything that helps you understand their mindset and behavior is a plus.

With your target audience in place, you want to make sure that the content you make is tailored specifically for that audience, which leads to our next step.

2. Share Tailored Content That Resonates With Your Brand

Instagram is a huge platform for sharing brand photos and products. It’s the perfect environment for ecommerce companies. When deciding what type of content you want to share, you want to create content that your audience will ACTUALLY want to look at. Don’t be afraid to feature your product though!

We would usually suggest a strong balance between content that engages with your audience and content that promotes your brand or products. A good ratio would be for every four engaging post, you can post one product photo. If you need proof that engagement is the most important metric on Instagram, check out Foundr Magazine, who grew their following from 0 followers to over 10,000 in just two weeks. Engagement is important, and you don’t want to skimp out on good content.

It’s also important to develop a consistent visual theme on your feed, especially since your feed will be displayed on your site as a tool to gain sales traction. If you have brand guidelines, follow them. If not, it’s time to consider what fonts you want to use and what filters you want to stick with. Consistency is important!

3. Post Regularly On Instagram

Don’t make an account and post once or twice a month and call it a day. You have to be actively working on Instagram to gain an active and engaged following. A good practice to follow is to create and adhere to an editorial calendar so that you don’t have to worry about spontaneously coming up with content. An editorial calendar can help prevent you from getting overwhelmed and derailed when it comes to posting on Instagram.

In general, one to three posts a day is a good indicator of potential growth on Instagram. You can also see what time of the day is best to post for your specific audience. Remember, when it comes to marketing, you always want to be testing the results of your efforts so that you can tailor your marketing campaigns for maximum effect.