Instagram’s popularity has skyrocketed over the past few years, and it doesn’t seem to be slowing down anytime soon. Ecommerce brands nowadays have to take advantage of Instagram’s popularity if they want to keep up with their customers. With new integrations for different apps and a growing infrastructure that allows brands to reach more relevant consumers, Instagram has pushed the boundary for what ecommerce stores can achieve through their digital marketing efforts.
With over 700 million monthly active users and an increasingly wide range of software integrations, it would be prudent for any brand to start an Instagram account, especially since it’s been shown that almost 70% of Instagram users have looked up and researched a brand through its platform. Throw in the fact that Instagram was purchased by Facebook back in 2012, you have a winning combination of organic and paid reach through two of the world’s largest social media platforms ever. With the integration of Shopify into Facebook and Instagram, customers can now browse your products directly on those platforms, tap on a photo, and purchase the product directly without jumping between different sites.
To kick off your Instagram profile, if you haven’t already created an Instagram Business profile, you should do so now. You can find the download links for both apps through the Apple App Store or Google Play. Once you’ve downloaded the app and created your account, you can go to your Account Tab, click on the Settings icon, and scroll down until you see the “Switch to Business Profile” option!
Now that you have a business profile, let’s start off with how you can sell on Instagram with Shopify.
Shopify and Instagram are slowly rolling out the ability to directly tag shoppable products in your photos. Find out how you can take advantage of this new channel for your business.
A Shoppable Instagram feed replicates the photos from your Instagram onto a page for your store, and lets you tag items in each photo that link back to a product page. Learn why it's an important part of your Instagram marketing strategy.
Beyond the integration of Shopify’s product tagging with Instagram’s feed, you can further tailor your customer journey by introducing new Shopify apps with your Instagram account. See our top 5.
An Instagram account is a lot of work. It’s not just something that you set up and ignore for a few days before revisiting. Managing an Instagram account is hard work. If you want to get the best results, you’re going to have to work at tailoring your content to your specific audience, and making sure that the content your posting is good. So what can you do to make this work?